In a move to fight spam and improve the health of the web, Firefox will hide those annoying notification popups by default starting next year, with the release of Firefox 72, in January 2020, ZDNet has learned from a Mozilla engineer.
The move comes after Mozilla ran an experiment back in April this year to see how users interacted with notifications, and also looked at different ways of blocking notifications from being too intrusive.
Usage stats showed that the vast majority (97%) of Firefox users dismissed notifications, or chose to block a website from showing notifications at all.
As a result, Mozilla engineers have decided to hide the notification popup that drops down from Firefox’s URL bar, starting with Firefox 72.
If a website shows a notification, the popup will be hidden by default, and an icon added to the URL bar instead. Firefox will then animate the icon using a wiggle effect to let the user know there’s a notification subscription popup available, but the popup won’t be displayed until the user clicks the icon. We’ve recorded a GIF of this new routine, here.
Firefox Nightly versions already come with this notification popup blocker active, but the stable Firefox branch is scheduled to get it next January.
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